Business

5 quotes from marketing guru, Paul Arden, that sift through the bullsh*t of business

Published in Business | Sunday, 18 December 2016
5 quotes from marketing guru, Paul Arden, that sift through the bullsh*t of business portclarendon.com
Paul Arden was a marketing guru, and with so many "gurus" on the Internet, it's easy to see a valuable snippet of information and discard it as white noise. But, as an entrepreneur and someone who has read almost every personal improvement and spiritual twaddle (books) suspiciously being sold in the business section of reputable book stores (online or otherwise), I can say without a doubt, that Paul Arden was ahead of his time.

Having worked for 14 years as the Executive Creative Director of Saatchi & Saatchi, Paul Arden's concise almost paradoxical simplification of important lessons that speak volumes and allow far easier assimilation of unavoidable truths Arden has picked up in the marketing field.

These are some of the best quotes from Paul Arden's book "Whatever You Think, Think The Opposite":









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