Coca Cola have been doing it large with their Share A Coke and Emoji web address campaigns. It's Pepsi's turn to implement a social media mainstay as a targeted marketing effort. introducing the #SayItWithPepsi campaign.
According to AdAge, Pepsi is about to roll out custom emoji cans and bottles in over 100 global markets in what is to be called "PepsiMojis".
Emojis are the language of today but no one has put them in the world like Pepsi will in 2016. With more than 70 global and locally uniquely designed emojis printed on cans, bottles and cups all over the world, you're going to be able to "say it with a Pepsi" all through the summer of 2016.
- PepsiCo CEO Indra Nooyi
Pepsi have been dabbling with Emoji inspired campaigns recenlty.
And on July 17 last year (World Emoji Day), they released their "PepsiMoji Keyboard" along with the following video: