The ZO2 PRIME price goes up to $995 if you want it autographed by Lonzo Ball. There are also $220 Lonzo Ball flip flops.
This is definitely a power move on the part of LaVar Ball after it was reported that Nike, Adidas, and Under Armour were not interested in doing business with the BBB. The following quote might have been the reason why…
We've said from the beginning, we aren't looking for an endorsement deal. We're looking for co-branding, a true partner. But they're not ready for that because they're not used to that model. But hey, the taxi industry wasn't ready for Uber, either .
- LaVar Ball
Here are some of the high profile reactions from the sneaker release:
And LaVar Ball shut it down with the following...
How successful do you think the ZO2’s will be?